Lenovo Sets Up Regional Operations Centre in KL

KUALA LUMPUR, Aug 23 (Bernama) -- Personal computer developer and manufacturer, Lenovo has set up a central operations hub in Kuala Lumpur to enhance its regional operational efficiency and customer services."Malaysia is the best location for the operation hub because it is close to Lenovo's regional headquarters in Singapore, and has a large pool of skilled talents along with strong growth potential in the market," its Asia Pacific president and group senior vice president, David Miller said."This latest Lenovo centre will provide the company with economies of scale as well as increase Lenovo's operational efficiency and cost effectiveness," he said in a statement today.To achieve this, he said Lenovo will double its staff.The company has increased its footprint in Malaysia through two key pillars, its brand-building efforts as well as a growing retailer base.Lenovo has made its presence felt by leveraging its sponsorship of the Williams Formula 1 team to reach out to consumers through promotional campaigns and participating in the local PC Fairs.